When it comes to the ideal social media to express your creativity and imagination, TikTok is a tempting platform. TikTok is a community of creators and viewers who share short videos on every topic imaginable. Creative people can use TikTok to share their work with the world, or as a platform to discover new content. And yes, you can choose how long your video should be. It’s the best way to express yourself and find people who share your interests.
However, do you know that TikTok has had outstanding achievements in recent years? Being the top app for young adults, no wonder that many TikTok facts and stats mentioned its amazing accomplishment. To get to know more facts behind the app, let’s take a look at some revealing facts below which will definitely blow your mind!
1. TikTok Has More Than 1 Billion Active Users
TikTok has more than 1 billion users, is accessible in over 150 countries, and has been downloaded more than 200 million times alone in the United States. By January 2018, TikTok estimated that it had 55 million users worldwide. By December 2018 and December 2019, that number had increased to over 271 million and 507 million, respectively. In the summer of 2021, the firm announced having approximately 700 million monthly active users.
The service, which is privately held and is owned by the Chinese business ByteDance, has seen an increase in users recently. A significant portion of its American audience joined during the Covid-19 pandemic.
2. TikTok Has Been Downloaded More Than 3 Billion Times
Over 2.6 billion people have downloaded the TikTok app globally. This information was provided by Sensor Tower in December 2020, thus by this time, the number has undoubtedly surpassed 3 billion. In fact, more than 62 million people downloaded the app in January 2021. Additionally, TikTok had a remarkable 383 million downloads in the first half of 2021. What a crazy achievement!
With 656 million downloads, it was also the most popular app of 2021. TikTok was downloaded 10.37 million times for iPhones worldwide in October 2021 alone. Tiktok has gathered more than 1 billion installs on the Play Store, which amply demonstrates how well-liked the app is among mobile users.
3. The Most Popular App Among US Teens and Young Adults
According to StatisticaCharts, teens and young people make up to over 60% of Tiktok users in the US. Next in size was those in the 30-39 age range. This information is crucial for marketers. Advertisers can reach the crucial 18-34 age group, which is known for being more open to try new things, by using TikTok marketing. This TikTok statistic may surprise you the most as an advertiser.
In 2020, TikTok surpassed YouTube as the most popular app among teens and pre-teens in the US, according to MMGuardian. This is because TikTok’s wide range of interests complements many teens’ preferences and hobbies.
4. TikTok Has the Highest Social Media Engagement Rate
TikTok’s engagement rate is substantially higher than those of other big networks like Instagram, YouTube, and Facebook, according to statistics from Upfluence. On the platform, micro influencers can generate engagement rates of about 18% while charging much less. For comparison, the engagement rate on Instagram was 3.86% while the engagement rate on YouTube was 1.63%.
Due to the fact that TikTok engagement is not directly correlated with follower count, numerous micro influencers can achieve significant engagement rates. According to research, influencer engagement rates differ from platform to platform and are dependent on the type of influencer.
5. TikTok Is Used By 21% Of All Internet Users
On TikTok, Gen Z is most active, but as the platform gained popularity, users of all ages joined in. Around the world, 18% of internet users utilized TikTok in 2020. Today, 4.8 billion people use the internet worldwide and 20.83% of them use TikTok. How about in the US?
There are currently 267.6 million mobile internet users in the US. These are folks who frequently use their mobile phones to access the internet. At least once a month, 37.36% of US mobile internet users access TikTok. This indicates that more than a third of mobile internet users in the US actively use TikTok.
6. Top Six The Most Popular Social Media Platform in the World
As the most popular social media app on the internet, Tiktok has recently climbed into the top six spots. It comes in just behind WeChat, Facebook, YouTube, WhatsApp, and Instagram. It has surpassed Facebook Messenger to take over position 6 since 2021.
The app will probably surpass the Big Five in a few years if it continues to grow at this rate. The first Chinese app to achieve such scale will be this one. Therefore, it should come as no surprise that marketers are becoming more and more interested in the app.
7. More Than 1 Billion Videos Viewed Daily
TikTok videos received 1 million daily views in their first year. That’s significant considering how quickly the company reached this milestone. In the present, the site has seen more than 1 billion video views.
One of the key reasons users return to this site is the content. TikTok offers a variety of video effects, filters, and music options, making it simple for the average content creator to produce original material. It is very likely that the pandemic’s effects have caused this number to rise sharply.
8. Women Use TikTok More Than Men
According to Statista, over 57% of TikTok users worldwide as of January 2022 were female. In contrast, men made up about 43% of all users on the well-known social video site. The well-known social video app had over 173 million brand-new installs from people across the globe in the fourth quarter of 2021.
The US also had the same situation. As of June 2020, TikTok had over 80 million monthly active users in the US. Forty percent are men and 60% are women. Furthermore, 60% of the population is aged 16 to 24. These users also account for 81.7% of the female TikTok app users who use the app on Android devices.
9. TikTok and Douyin Look the Same But Are Different
TikTok is an international version of Douyin. In September 2016, Douyin made its debut on the Chinese market. The apps are identical in appearance, but there is no communication between the two platforms, and users cannot view each other’s posts. Additional features on Douyin include photo search and in-app stores.
Compared to TikTok, Douyin videos are more content-focused. Additionally, a synthesized voice narrates the majority of videos. There is no human touch to this artificial voice. TikTok posts, on the other hand, rely on the user narrating their own video.
10. TikTok is Banned in India
When you go to India, you may find it difficult to open TikTok. TikTok has 200 million active users in the Indian market at the time of its shutdown in 2020. However, TikTok and 200 other Chinese-originated apps were banned by India owing to a border conflict with China. As a result, many Indian artists lost their primary source of income.
ByteDance planned to invest up to $1 billion in the domestic Indian market and already had offices in Bangalore, Mumbai, and New Delhi. Since then, TikTok has made numerous unsuccessful attempts to engage with the authorities. After making little progress, the business chose to leave the Indian market.
11. Content Creators Can Make Money With Videos on TikTok
On Tiktok, there are many different ways to earn money. In 2020, verified content creators will be able to earn money from the videos they post on Tiktok, much like they can on other social media platforms. If a user is a verified artist on a music platform like Spotify, YouTube, or another well-known distributor of music, they can also make money via TikTok by using their own recorded music or audio.
Additionally, Tiktok offers the opportunity to sponsor other users, who will receive payment per 1,000 views in exchange for generating more views. TikTok is thought to pay between 2 and 4 cents for every 1,000 video views. All of this can be credited to the TikTok Creator Fund, a scheme through which the company pledged $300 million to pay creators who utilize the platform and submit an application.
12. The In-app Currency To Send Gifts To Other Creators
Users may now contribute Tiktok coins to their preferred creators on the network to support them and their videos, much like the Twitch currency. This money can be used to donate to or give gifts to anyone on the app in the form of digital gifts. You may turn the gifts you receive into diamonds that you can exchange for money. Diamonds are 50% more expensive than coins.
Tiktok has made almost $75 million from the sale of in-app cash since 2019, which demonstrates the rising popularity of the function on the site. When a Tiktok user receives this gift, they can exchange it for real money, which is what many of the app’s content producers utilize to monetize their social media platforms.
13. One of The World’s Most Valuable Start-up Companies
ByteDance, the parent company behind TikTok, has broken growth records at just ten years old. One of the top start-up apps in the world as of 2020, Tiktok has a private share market valuation of over $100 billion. Statistics also suggest that Tiktok’s worth has climbed by almost 33% in just two years since its global debut to the western market in 2018.
In addition, the Chinese version of the app is valued at about $105 billion in terms of stock trading, which is a far greater price. With over 110,000 employees and 1.9 billion monthly active users across 150 countries, the company generated an astounding $58 billion in revenue in 2021.
14. Artificial Intelligence To Magically Understand Your Needs
TikTok features a powerful AI that determines the type of material a video contains using a variety of techniques, including computer vision, natural language processing, and standard metadata. The program then suggests films to the user based on their profile, location, and indicated interests. “TikTok For You” feed is curated using machine learning algorithms. Every user’s individual interests and interactions with TikToks material are taken into account while creating the feed.
Users of TikTok are not required to explicitly state their interests. Although users have the opportunity to indicate their interests, even those who choose not to will find that the app starts recommending the appropriate films shortly after they first use it. This gives the TikTok experience a surreal appearance.
15. TikTok Users Spend More Than 1 Hour Per Day On The App
TikTok was the most popular app in terms of time spent, even though Instagram had the highest average daily usage among power users in Q2 2022. In the past quarter, TikTok users worldwide spent 95 minutes each day on the app. This was over twice as long as the average time spent on Facebook in Instagram, and Twitter, and more than four times as long as the average time spent on Snapchat.
In line with the global trend, Americans spent an average of 82 minutes per day on TikTok during Q2 2022. When compared to Instagram and Facebook this is two times higher and this is three times as long as Snapchat and Twitter.